App naming

• Reference
• 1 minute

Follow these simple guidelines and patterns to help customers discover your app and understand its benefits for them.

Guideline	Do	Don't
State exactly what your Hub listing is or does. Be simple and easy to understand rather than creative. Include the topic or third-party technology name plus the function of the app. See our naming patterns below for details.	Sprint Planner	test app
Keep to 40 characters or less. There's a 40-character limit for app names, but truncation can occur before that and prevent the user from seeing the full name. Put the most important words at the beginning if possible, so they'll be visible regardless of the user's device or settings. (The appID can have up to 50 characters.)	Task Rotation	Dynamic task rotation in...
Use title case. This means capitalizing every word except for articles, short prepositions, and conjunctions. If you're not sure, you can use a title case converter. Note: You can make an exception to be consistent with third-party names, for example, iOS.	Trace Explorer	Trace explorer
Use full words rather than acronyms. However, stick with industry-standard usage, for example, AWS.	Dynatrace Common Actions	DTCA (jlc)
Choose a unique name. Before selecting a name, check Hub for listings with the same words. Avoid duplicate names or anything that could be confused with another Hub listing.	Network Observability	My first app
Skip the words "app" and "extension." There's more information below about how to use these words if you need to.	Session Replay	Session Replay App

A note on using the word "app"

In explanation text and labels, the word "app" (lowercase) can be added. For example:

• Cost & Carbon Optimization is an app by Dynatrace. It helps organizations reduce their CO2 footprint.
• In the Dynatrace Hub you can find apps for every business use case.

Only capitalize "App" in these situations:

1. It's the first word in a sentence. For example:

   • Apps are promoted and managed in Dynatrace Hub.

2. It's combined with the trademark Dynatrace® to describe the platform offering. For example:

   • Dynatrace® Apps such as Notebooks, Dashboards, and Workflows are essential digital tools for hundreds of business use cases.

3. It's part of the title of a Dynatrace offering. For example:

   • Dynatrace App Toolkit
   • Apps and Microservices