App naming guidelines

Follow these simple guidelines to help your target users discover your Hub listing and understand its value.

Guideline	Do	Don't
State exactly what your Hub listing is or does. Be simple and easy to understand rather than creative.	Sprint Planner	test app
Be specific and unique. We don't yet have a way of checking for name duplication, but you can check for duplicate names in Hub and avoid generic names.	Network Observability	My first app
Use title case. This means capitalizing every word except for articles, short prepositions, and conjunctions. If you're not sure, you can use a title case converter. Note: You can make an exception to be consistent with third-party names, for example, iOS.	Trace Explorer	Trace explorer
Use full words rather than acronyms. However, stick with industry-standard usage, for example, AWS.	Dynatrace Common Actions	DTCA (jlc)
Include the third-party product/technology name and the function of the Hub listing. A name with just one or the other often isn't descriptive enough.	Salesforce Insights	Salesforce
Skip the words "app" and "extension." There's more information about where to use these words below the table.	Session Replay	Session Replay App
Aim for a concise name. There's a 40-character limit, but truncation can occur before this and prevent the user from seeing the full name if it's too long. Keep the most important words at the beginning when possible, so they'll be visible regardless of the user's device or settings.	Task Rotation	Dynamic task rotation in...

A note on using the word "app"

In explanation text and labels, the word "app" (lowercase) can be added. For example:

• Carbon Impact is an app by Dynatrace that enables organizations to calculate their CO2 footprint.
• In Dynatrace Hub, you'll find apps for numerous business use cases.
• Technology type: app

You should capitalize "App" only in these three cases:

1. If it's the first word in a sentence. For example:

   • Apps can be created and managed in Dynatrace Hub.

2. If it's combined with Dynatrace® when describing the platform offering. For example:

   • Dynatrace® Apps such as Notebooks, Dashboards, and Workflows will be essential digital tools for hundreds of business use cases.

3. If it's used in a specific Dynatrace offering. For example:

   • Dynatrace App Toolkit
   • Apps and Microservices